Product Manager

Simpals

Chișinău

Cross-Functional Collaboration Process Optimization Customer-Centric Development Growth Hacking Digital & Email Marketing B2C and B2B Go-To-Market Strategy Data Analysis Market Research Competitive Analysis Qualitative Research Quantitative Research UX Research Roadmap Development OKR Setting Team Management

SONR Music:
- Created strategic roadmaps and set OKRs, achieving a 30% increase in quarterly sales.
- Managed and mentored a product team of five.
- Developed workflows to streamline processes and improve efficiency.
- Collaborated with marketing, sales, design, and engineering teams to advance product initiatives.
- Formulated marketing plans and budgets to support sales and optimize resources.
- Developed pricing strategies and analyzed unit economics to drive revenue growth.
- Led hypothesis validation to refine features and enhance revenue using data-driven insights.
- Generated growth hacking strategies for ad campaigns on Facebook, Instagram, and Amazon, optimizing performance through detailed analysis and A/B testing.
- Managed email marketing campaigns, increasing open rates by 25-30%.
- Created B2C and B2B go-to-market strategies, defining product positioning, pricing, and value propositions.

Aheel:
- Developed roadmaps and established OKRs for validating a product concept.
- Analyzed customer needs, challenges, and competitor solutions to design user-focused features.
- Conducted interviews with customers and industry experts to evaluate product-market fit.
- Designed surveys to prioritize feature inclusion based on user feedback.
- Developed landing pages, CTAs, and offers for ad campaigns, analyzing performance metrics to refine strategy and enhance conversion rates.

SONR Coach:
- Developed roadmaps and established OKRs.
- Developed marketing and sales plans tailored to B2B strategy needs.
- Led interviews with customers and potential segments, applying product frameworks to analyze and structure insights.
- Conducted UX interviews to refine landing pages and improve conversion rates.
- Performed market research and competitive analysis.
- Developed B2B partnership strategies, including product positioning, pricing, and value propositions, while collaborating with partners to successfully close deals.